MASTER LOCK
EXCUSES ARE COMPLICATED, LOCKS ARE SIMPLE
People can’t always be bothered to lock up their belongings. And when stuff inevitably gets snagged, they’re full of excuses. Master Lock is here to call out people playing the blame game.
Master Lock drops in on Twitter/X and Reddit users that have lame excuses with comments and coupon codes.
DISS TRACK
Master Lock is so over people’s excuses, that they’re rolling out a diss track radio ad.
“EXCUSE FREE ZONES”
To shut down any potential excuses, Master Lock is establishing “Excuse-Free Zones” by providing locks and combos at hotspots for stolen goods.
AD: Maggie O’Reilly
CW: Olivia Wink + Claudia Wasielewska